Day in and day out companies around the globe ask themselves the same key question – “How can we make more money?”
Whether you are a fruit seller in Guatemala or an international online book seller, in order to continue trading, a revenue stream needs to be established, strengthened and protected. For the fruit seller this may involve local knowledge, an appreciation for agricultural cycles and a reliable supply chain where the online book seller may also profile their customers’ previous purchases, browsing history and geographical location in order to suggest additional sales appropriate to the customer and hence maximise the sale by analysing the information available.